Completed Report

Implementing Risk Management and Marketing Plans for Limited Resource and Underserved Producers in AR, AL, MS, and TN

Award Amount: $113,871
Regional Office: National
Grant Program: 2023 Risk Management Education Partnerships Program

Project Director: Laurence Crane
Email: laurencec@ag-risk.org
Organization: National Crop Insurance Services

 

  • Overview
  • Results
  • Project Steps
  • Materials
  • Delivery Area
  • Comments

Project Overview

Education consisting of sequential workshops, supplemented by homework assignments and individualized counseling, was delivered in hybrid format (in-person and virtual) via a partnership of subject matter experts and local educators in Alabama, Arkansas, Mississippi, and Tennessee.

Two day-long (6 hours, 12 hours total) workshops and ten virtual sessions (2 hours, 20 hours total) were conducted, with the same producers attending all workshops.  The first and last workshops were in-person.

Outcomes show 111 producers attended at least one session, with 84 acquiring the risk management and market analysis skills and understanding of their own operations to goals in five risk areas and five marketing variables and delineate three implementation actions for each goal. Participants were interviewed at project's end, reporting 47 farmers completed all specified actions, and 37 completing only some actions. 

The group completed 7,784 (average 92.6) hours of homework and implemented 1,613 (average 19.2) specific actions; evidence project objectives were met. Additional actions are expected to be completed beyond the project’s time-frame.

This program with sequential workshops, hands-on activities and individualized on-farm follow-up, ensured accountability and helped participants succeed. Project results are consistent with experience that behavior changes are more likely with sustained personal support and accountability.

Number of Participants: 788

Results

Project Steps

IDWhat Project Team DidRMA RoleWho Is ResponsibleNumberDate MeasuredDate Measured
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Promotional Materials

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Educational Materials

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Reports & Evaluations

There are no reports or evaluations available for this project.

Delivery Area

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Individual Stories / Examples of Success